81002984

open access

Version of Record

マラソン ランナー ノ サンカ ドウキ ト push pull ヨウイン ニ カンスル ケンキュウ naha マラソン ニ オケル ケンナイ ケンガイ サンカシャ ニ チャクモク シテ

A study of the participant motivation and push-pull factors of marathon runners : Focusing on participants who live in okinawa and participants from other prefectures at the NAHA Marathon

Japanese (日本語)

神戸大学大学院人間発達環境学研究科研究紀要

4(2)

57-67

神戸大学大学院人間発達環境学研究科

2011-03

2011-06-07

In recent years, the number of runners has been increasing due to the success of the Tokyo Marathon. However, little attention has been given to the participant motivation and push-pull factors in the Marathon events. The purpose of this study was to compare the motivation and push-pull factors of a Marathon event between the Participants who live in Okinawa and participants from other prefectures at the NAHA marathon in Okinawa. Participant motivation consists of seven items which motivate to participate for a sport event. Push factors refer to the specific forces in our lives that lead to the decision to take a vacation. Pull factors refer to those that lead an individual to select one destination over anther once the decision to travel has made. The data were collected from 400 participants at the NAHA marathon in Okinawa. The participants in the marathon event were separated into the participants from Okinawa (n=190) and participants coming from other prefectures (n=210). The main results of this study were as follows: (1) Participants of Okinawa has positioned NAHA marathon as the place of challenge. (2) Participants of other prefectures has positioned NAHA marathon as a place of the event tourism. The findings suggest that marathon event is necessary to offer a place of the contact with the local people. In addition, it is necessary for organizers to perform the management of marathon event based on the destination image. Implications for future research are discussed.

紀要論文